• E-Detailing is the digital equivalent of a Pharmaceutical Sales Rep visit, using Internet-enabled technology to supplement and reinforce traditional marketing investments. E-Detailing is closely connected to CRM-systems of companies allowing a marketing approach for every single customer.
• Today's physicians are busier than ever. On the other hand, the pharmaceutical industry is becoming a more and more competitive place, with more companies trying to promote more products to a customer base that has less time to deal with them. Health Care professionals do E-Detailing by viewing multimedia presentations (Flash) by co-browsing the web with a sales rep on phone or by video conferencing.
Questa è la definizione di e-Detailing che si può trovare su "wikipedia", mi farebbe piacere conoscere la vostra opinione ed eventuali esperienze.
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