e-Marketing Farmaceuticohttp://www.multimodo.net/blogs/farmaceutico/atom.aspxCommunity Server2007-04-10T15.12.00ZNuovi strumenti web per il settore farmaceuticohttp://www.multimodo.net/blogs/farmaceutico/archive/2007/04/10/nuovi-strumenti-web-per-il-settore-farmaceutico.aspx2007-04-10T13.12.00Z2007-04-10T13.12.00Z<p><span style="FONT-FAMILY:Arial;mso-ansi-language:EN-GB;"><font size="3"></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt 36pt;TEXT-INDENT:-18pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"><font face="Times New Roman"><span style="mso-ansi-language:EN-GB;"><span style="mso-list:Ignore;">•<span style="FONT:7pt 'Times New Roman';"> </span></span></span><b><span style="mso-ansi-language:EN-GB;">E-Detailing</span></b><span style="mso-ansi-language:EN-GB;"> is the digital equivalent of a Pharmaceutical Sales Rep visit, using </span></font><a title="Internet" href="http://en.wikipedia.org/wiki/Internet" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">Internet</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">-enabled technology to supplement and reinforce traditional </font></span><a title="Marketing" href="http://en.wikipedia.org/wiki/Marketing" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">marketing</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman"> investments. E-Detailing is closely connected to </font></span><a title="Customer relationship management" href="http://en.wikipedia.org/wiki/Customer_relationship_management" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">CRM</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">-systems of companies allowing a marketing approach for every single customer.</font></span></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt 36pt;TEXT-INDENT:-18pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt;"><font face="Times New Roman"><span style="mso-ansi-language:EN-GB;"><span style="mso-list:Ignore;">•<span style="FONT:7pt 'Times New Roman';"> </span></span></span><span style="mso-ansi-language:EN-GB;">Today's </span></font><a title="Physician" href="http://en.wikipedia.org/wiki/Physician" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">physicians</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman"> are busier than ever. On the other hand, the </font></span><a title="Pharmaceutical industry" href="http://en.wikipedia.org/wiki/Pharmaceutical_industry" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">pharmaceutical industry</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman"> is becoming a more and more competitive place, with more companies trying to promote more products to a customer base that has less time to deal with them. Health Care professionals do E-Detailing by viewing multimedia presentations (</font></span><a title="Macromedia Flash" href="http://en.wikipedia.org/wiki/Macromedia_Flash" target="_parent"><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">Flash</font></span></a><span style="mso-ansi-language:EN-GB;"><font face="Times New Roman">) by co-browsing the web with a sales rep on phone or by video conferencing.</font></span></p>
<p></font></span><span style="FONT-FAMILY:Arial;"><font size="3"><span style="COLOR:navy;FONT-FAMILY:Arial;">Questa è la definizione di e-Detailing che si può trovare su "wikipedia", mi farebbe piacere conoscere la vostra opinione ed eventuali esperienze. </span></font></span></p>
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